FELCO
Creatives
October

Observed attributed outcomes · Included creatives

Collector and colour-led creative stand out in the supplied report. The strongest attributed returns in the selected group were recorded on a small share of included spend.

This reporting window is not calendar September, and the included creatives are not a full-account total.

Creative recommendations

Personal relevance

Continue testing specific use cases and personal-fit framing, based on the Pantone and hands-close-up observations.

Product in use

Show what a tool helps someone do, rather than broad premium-performance claims.

Market variation

Preserve market-level differences rather than assuming one message works everywhere.

These are hypotheses for production and testing, not proven performance drivers.

Current creative for review · 4 English exports

What

Original Square and Story artwork: “Your FELCO. More seasons ahead.” with “Keep your FELCO working.” and “Find spare parts”. Greeting alternate Square and Story artwork: “Happy International Repair Day”, dated 17 October 2026, with before/after product imagery and visible draft offer copy.

Why

Test a practical maintenance and repair use case alongside a calendar-led greeting. These supplied exports remain for review, not approved or live campaigns.

• International Repair Day: 17 October 2026 — the observance date shown in the supplied artwork.
• Confirmed offer window: 19–25 October 2026. This confirms timing only — no approved discount is established. Artwork and copy alignment for this window is pending.
• Both greeting alternates contain “Up to 15% off”. The discount, eligible products, markets and other commercial terms remain unconfirmed. Current populated artwork differs from the earlier draft production brief.

Current creative for review · 1 English square master

What

“Ready for the feast.” — FELCO 1893 culinary shears demonstrated during poultry preparation, with “Discover FELCO 1893”.

Why

Proposed seasonal meal-prep use case and recognisable product demonstration. This execution is a testing direction, not evidence of improved performance.

• Current populated artwork; the production brief still retains draft-review wording. Product claims and specifications require confirmation before launch.

Current creative for review · 2 English square masters

What

FELCO 834: “Your next pruning partner.” / “Explore FELCO 834” — general product-use direction. FELCO 834V LH: “Made for your left hand.” / “Find your fit” — personal-fit, left-handed direction.

Why

Test demonstrative product use and specific personal relevance as distinct directions, without treating historical outcomes as proof of either execution.

• Confirm stock and approved benefit claims before launch.
• Brief scope: intended North America, Europe and Switzerland; AU/NZ excluded. This is not approved targeting.
• FELCO 2e is a different product; its historical results are not evidence of FELCO 834 or FELCO 834V LH performance.
• Deferred: 834 C and C7 HP are not active campaign deliverables.

Planned · Product selection pending

What

New product-swap animation and carousel support are planned. The existing FELCO 2 gifting animation is existing creative, separate from these new deliverables.

Why

Build the new creative around the actual products selected internally. Production starts once product selection is confirmed.

• Confirm the offer, applicable products, markets and dates before final commercial messaging.
• The 15% wording in draft references is not approved commercial messaging. Planning links below are not finished new assets.

Prepared work and planned production are separated from approval and launch decisions.

Completed exports do not mean a campaign is approved or live. Product selection and commercial details remain explicit review decisions.

Canonical CSV · Supplied

FELCO_whats-working_creatives_2026-09-06_to_2026-10-05.csvDownload original CSV ↓

CHF is the canonical currency, even if screenshots show a dollar symbol.

Canonical narrative · Supplied

FELCO_whats-working_priorities_2026-09-06_to_2026-10-05.mdDownload original narrative ↓

Three copies are duplicates and count as one source.

Current creative exports · For review

7 English exports: 5 Square 1080 × 1080 and 2 Repair Day Story 1080 × 1920. Exact Figma frame sources and JPG downloads appear with each image. This is not a claim that all adaptations or languages are complete; exports do not establish launch, copy or offer approval.

Existing FELCO 2 gifting video · Supplied

felco2-gifting-existing-draft.mp4Separately supplied by the user: MP4, 1080 × 1920, 11 seconds, no audio. Poster is a frame from the same clip. Existing draft example; no Figma frame source recorded.

Classification limitations

Custom tag columns are missing. Tags visible on the eight screenshot cards do not fill those columns for all 60 rows. Manual theme grouping by ad name is interpretive, not platform taxonomy.

Reference & planning

September presentation reference ↗October–November Figma file ↗

Figma links identify source and planning material, not proof of approval or finished new exports.